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Founded in 2000, Acuity Edge was designed to offer large-firm capacity with small-firm care. Directly and through strategic partners, we have realized millions of dollars in revenue for clients including government agencies, universities, corporations, startups, and investors. Frequent client requests include invention evaluation & marketing for tech transfer offices, market & opportunity analysis for corporations, and diligence & strategy development for investors.


  • Experienced Staff

    On average, our commercialization experts have over 20 years of industry experience, an advanced engineering or science degree, and intellectual property expertise.

  • Market Research

    Maintain subscriptions for top-flight access to leading company, contact, market research, news, technology, and patent databases.

  • Broad Expertise

    Evaluated and marketed thousands of client inventions, spanning numerous engineering and life science disciplines.

  • Primary Research

    Utilize networks, seasoned staff, and skills training to identify subject matter experts and obtain insights through surveys, focus groups, and especially in-depth interviews.

  • Happy Customers

    Delivered quality service to a variety of customer types since 2000.

  • Contact Network

    Maintain a network of over 10,000 contacts to open doors for deals and capital in Fortune 500 firms, high-growth unicorns, midsized companies, and investors.

  • Art of Simplification

    Known for simplifying complex technologies into compelling marketing messages to pique the interest of business professionals and investors.

  • Standard & Custom

    Provide service uniquely tailored to client needs, while also providing standardized offerings that have proven effective across multiple customer types.

  • Results Focused

    Reports don't generate results - actions do. Focus efforts on generating market demand, fostering partnerships, and closing deals.

About the CEO


MBA Duke University
MS Materials Engineering, North Carolina State University
BS Electrical Engineering, North Carolina State University
BS Materials Engineering, North Carolina State University


After a decade of industry experience in R&D and technology commercialization, Joseph (Joey) Holmes founded Acuity Edge (AE) in 2000 to provide innovation management and business strategy services to clients. Through many roles within the innovation and new-ventures landscape— inventor, product developer, entrepreneur, board member, and professor — Joseph Holmes has built a career surrounding the commercialization of technology.

Holmes has taught Commercializing Technology Innovations to graduate students at Duke University since 2005. He routinely helps entrepreneurs with business plans, judges business plan competitions, advises venture investors, serves on company boards, negotiates license deals, develops technology valuations, and conducts SBIR reviews. His thoughts on commercialization have been presented domestically and internationally for the Association of University Technology Managers (AUTM), the International Astronautical Federation (IAF), the Licensing Executive Society (LES), NASA, and the US Patent and Trademark Office (USPTO), and are published in the Industrial Research Institutes’ Research-Technology Management and BusinessWeek.